Minute Clinic Homepage Redesign | Project Details

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Overview

Problem:CVS Health Minute Clinic needed new refresh Design on its homepage for spotlight and educate users about its 125 different clinical health services.

Requirements:

  • Ensure Homepage Redesign Meet (WCAG) 2.1 Level 'AA' Accessibility Guidelines.
  • Provide Development with Accessibility annotation development notes about accessibility considerations when implementation.

Solution:a modernized and redesigned CVS Health Clinic homepage with options of its categories of health services

Solution Team

The design brainstorming exploration, solution proposals and deliverables were chiefly owned and performed by 5 members of the User Experience Design team:

  • User Experience Designer (UXD)
  • User Interaction Designer (UID)
  • Content Strategist
  • Researcher
  • Accessibility Designer *

My contributions as Accessibility Designer:

  • Provide A11y Design Support and Coaching to all UX staff (content strategy, interaction and visual design) areas of insight around Accessible Technologies and how designs can alleviate barriers.
  • Spotlight possible WCAG Failures in potential design approaches
  • Coach UX and content about concerns for scanability, readability of content.
  • Provide A11y Design Annotation Documents to the Development

Design Stage

Minute Clinic - Legacy Home Screen & Redesign Design

Comparisons of the Legacy Design of the Page and the Redesign

Minute Clinic - Legacy Home Screen and Redesign Minute Clinic - Legacy Home Screen and Redesign
figure: Minute Clinic Home page [Before / Legacy] Homepage Design & [After] Redesign with Dark Blue Background Hero image Screens and emphasis on services

Minute Clinic - Legacy Home Screen

Layout and Content needs a more of a spotlight to the 125+ Services that the clinic provides and area to spotlight particular services.

Minute Clinic - Legacy Home Screen Minute Clinic - Legacy Home Screen
figure: Legacy Homescreen minimally mentions the services but doesnt elaborate much about the groups or much details

Redesigned of Minute Clinic Homepage Screen

Redesigned Service Type categories - Desktop & Mobile Redesigned Service Type categories Page - Desktop & Mobile
figure: Redesign includes pill like buttons for the 11 clinical Service categories as well as realestate to spotlight select service options like health physicals

Retrospective

Closing thoughts regarding project pros & cons and next steps if the project moves foward with additional enhancements.

  • Current Content approach is text heavy and oppurtunities remain to reach visits with video or audio content to inform users about the available services.
  • Another Oppurtunity to reach a variety of potential customers would be to include an text to speech player which could support variety of populars who may understand hearing content in different languages.
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