Minute Clinic Homepage Redesign | Case Study

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Comparison of Services Homepages: enhancements to find clinic and services

Overview

Problem: CVS Health Minute Clinic needed new refresh Design on its homepage for spotlight and educate users about its 125 different clinical health services.

Business Value:

  • Spike user traffic to newly added Health Services pages
  • Improve contents access to Assistive technologies
  • Improve content SEO Performance

Requirements:

  • Ensure Homepage Redesign Meet (WCAG) 2.1 Level 'AA' Accessibility Guidelines.
  • Provide Development with Accessibility annotation development notes about accessibility considerations when implementation.

Solution: a modernized and redesigned CVS Health Clinic homepage with options of its categories of health services

Contributions:

  • Provide A11y Design Support and Coaching to all UX staff (content strategy, interaction and visual design) areas of insight around Accessible Technologies and how designs can alleviate barriers.
  • Spotlight possible WCAG Failures in potential design approaches
  • Coach UX and content about concerns for scanability, readability of content.
  • Provide A11y Design Annotation Documents to the Development

Design Stage

Minute Clinic - Legacy Home Screen & Redesign Design

Comparisons of the Legacy Design of the Page and the Redesign

Minute Clinic - Legacy Home Screen and Redesign Minute Clinic - Legacy Home Screen and Redesign
figure: Minute Clinic Home page [Before / Legacy] Homepage Design & [After] Redesign with Dark Blue Background Hero image Screens and emphasis on services

Minute Clinic - Legacy Home Screen

Layout and Content needs a more of a spotlight to the 125+ Services that the clinic provides and area to spotlight particular services.

Minute Clinic - Legacy Home Screen Minute Clinic - Legacy Home Screen
figure: Legacy Homescreen minimally mentions the services but doesnt elaborate much about the groups or much details

Redesigned of Minute Clinic Homepage Screen

Redesigned Service Type categories - Desktop & Mobile Redesigned Service Type categories Page - Desktop & Mobile
figure: Redesign includes pill like buttons for the 11 clinical Service categories as well as realestate to spotlight select service options like health physicals

Retrospective

Closing thoughts regarding project pros & cons and next steps if the project moves foward with additional enhancements.

  • Current Content approach is text heavy and oppurtunities remain to reach visits with video or audio content to inform users about the available services.
  • Another Oppurtunity to reach a variety of potential customers would be to include an text to speech player which could support variety of populars who may understand hearing content in different languages.
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