Minute Clinic Homepage Redesign | Case Study

Overview
Problem: CVS Health Minute Clinic needed new refresh Design on its homepage for spotlight and educate users about its 125 different clinical health services.
- Spike user traffic to newly added Health Services pages
- Improve contents access to Assistive technologies
- Improve content SEO Performance
Requirements:
- Ensure Homepage Redesign Meet (WCAG) 2.1 Level 'AA' Accessibility Guidelines.
- Provide Development with Accessibility annotation development notes about accessibility considerations when implementation.
Solution: a modernized and redesigned CVS Health Clinic homepage with options of its categories of health services
Contributions:
- Provide A11y Design Support and Coaching to all UX staff (content strategy, interaction and visual design) areas of insight around Accessible Technologies and how designs can alleviate barriers.
- Spotlight possible WCAG Failures in potential design approaches
- Coach UX and content about concerns for scanability, readability of content.
- Provide A11y Design Annotation Documents to the Development
Design Stage
Minute Clinic - Legacy Home Screen & Redesign Design
Comparisons of the Legacy Design of the Page and the Redesign


Minute Clinic - Legacy Home Screen
Layout and Content needs a more of a spotlight to the 125+ Services that the clinic provides and area to spotlight particular services.


Redesigned of Minute Clinic Homepage Screen


Retrospective
Closing thoughts regarding project pros & cons and next steps if the project moves foward with additional enhancements.
- Current Content approach is text heavy and oppurtunities remain to reach visits with video or audio content to inform users about the available services.
- Another Oppurtunity to reach a variety of potential customers would be to include an text to speech player which could support variety of populars who may understand hearing content in different languages.