Breeze Airlines | Case Study

Overview

Problem:Elderly users have reported several features and trouble with the native app.

finding booking feature
finding rewards points feature
flight tracking improvements
Basic Budget Design Confusing

Requirements:

make Booking easier to find and should be the priority action or flow for users
make Rewards easier to find
easier tracking of flights
update treatment of app logo

Solution:Redesign the organization of Content with Booking as prioritizing but still with Rewards easy to locate in the iOS tab bar. Once a user has selected a Flight to track user can monitor flight status using a new home screen widget, new logo based on current design language and assests in the current app.

Solution Team

Product and Experience Designer (UI/UX)
Current/new product users providing feedback of current app and reviewing proposed redesign pitch

My contributions:

Design App Flight tracking iOS Home Screen Widgets
Reorganization of App content
Brainstorm and produce logo based on app design

Design Stage

Breeze Airways - Flight Status Widget on iOS iPhone Homescreen

three Breeze Airways iOS App screens; flight monitoring in app and two examples of flight monitor widget on device homescreen — **figure:**[ Left ] Flight Monitoring page in App[ Center ] Medium size flight monitoring widget design[ Right ] Large size flight monitoring widget design with traffic time travel details

Booking Feature

**figure:**
[ Left ] Current App - Home Screen ( First and Default option in the Tab Bar Navigation ) credit card signup is the primary page content.[ Center ] Current App - Book or Booking features are in the third option of App Tab bar Navigation.[ Right ] Proposal redesign Moves Booking as App Home Screen, first tab bar option and changes Label from Home to Book.

Rewards Features

**figure:**
[ Left ] Current App - Home Screen shows Points/Rewards card content[ Right ] Design proposal moving Points and credit card to the Third option in the Tab bar

App Icon Update